Friday, August 06, 2010

Norwegian curling formula in Brazil

According to the website here, Neutrogena's Norwegian Formula was discovered when, despite the harsh weather conditions, Norwegian fishermen reported having soft, supple hands. It's all in the fish oils apparently!

So, when you want to market your skin products in South America, what do you do? It's obvious, isn't it. You construct a curling rink in a shopping mall in Sao Paulo, the largest city in Brazil, recruiting Canadian Mark Shurek to make the ice. Then you look about for an attractive Norwegian, with nice skin, to be 'the face' of the campaign, and to do some of the curling instruction along the way.

I assume that's how Norway's Linn Githmark (above) comes to be in Brazil from August 13-22, to stimulate that country's growing interest in our sport! Brazil has challenged, unsuccessfully, for a place in the World Championships for the past two years, but does not, as yet, have its own dedicated curling facility. According to The Curling News (here) which was the first to spot this story, there is a lot of enthusiasm for the sport in the country.

There's a website especially for the curling promotion, see here. It does help if you speak Portuguese, but don't be put off. Have a look!

In my extensive research (!) for this post, I note that Neutrogena sells, in some countries, anti-aging skin products, see here. Given that Dumfries and Galloway is set soon to have the most elderly population of any part of Scotland, perhaps we can persuade the Johnson and Johnson company to become a major sponsor of the sport at Lockerbie, Dumfries and Stranraer?

The photo of Linn Githmark was taken at the Le Gruyere European Championships in Aberdeen last December and is © Skip Cottage